Scholl. That reliable old brand you turn to when your feet have gone funny.

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They wanted to relaunch themselves globally as a wellness brand, being on the front foot (boom boom) in preventative, rather than remedial care. 

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So we created a new brand platform - Feel Foot-tastic - and launched with a brand TVC, adapted for multiple markets, that reimagined Shaggy's Boombastic to put some tap in the toes.

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Created with Charlie Parker & Jonny Marsh, Nick Jowitt & Matt Pickles

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Director: Alex Boutell

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