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Creative Director | Writer
PODCASTS
Meditative sleep stories focused on fragrance.
Guilt-free eavesdrops on strangers' conversations.
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Facts for kids, co-created with 8-year-old Luna.
PERFUMERY
ABSOLUTE FILTH E.D.P.
My first commercially-available perfume.
Created with 4160 Tuesdays artisan perfumery during the exploration phase for their collaboration with House of Burlesque.
So-called because it's packed with absolutes like tobacco and jasmine.
And it's more than a little bit dirty.
LIDL EAU DE CROISSANT
As part of the fragrance development team, I worked with Coolr and 4160 Tuesdays to create Eau de Croissant for Lidl US. Together, we bottled the buttery, flaky scent of the store's iconic bakery to launch a viral parody that generated massive PR for the brand.
NOSEDIVES
An old-skool blog of my favourite olfactory adventures.
