Creative Director | Writer
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I’m a creative director with 20-odd years experience in ad agencies.
I began as a copywriter. Now, I’m adept at directing brands across a wide variety of sectors, delivering multi-market, multi-channel campaigns; everything from powerful TV ads to pin-point-accurate sales-aids. ​
I’m an empathetic leader, a strategic thinker, and a simplifier.
GOLD
Creative Strategy
Film advertising/
TV commercial 41-60s
GOLD
Best Direction
GOLD
Best Casting
BRONZE
Best film for
social change
SILVER
Restaurants/food
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BRONZE
Film
GLASS
Award for Change
SILVER
Film
Film 30-60s
Branded Entertainment
WINNER
Brand-led Best Equality and Inclusion Cause Campaign
COMMENDED
Collaboration - Best Equality & Inclusion Campaign
MERIT
Creativity (fim)
WINNER
Engaging Society: Cause-related Marketing
Winner
BRONZE
Best Cinematography
“Eli is a wonderful creative leader.
From project work to pitch wins, a ‘go-to’ talent on the list of awesome.”
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Ross Taylor, Group ECD, Havas Play
"Eli's superpower is in authentic storytelling; her work connects with people on an emotional level, which is not easily done."
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Isabelle Taylor, Business Director, Iris
"Eli's not only committed to and great at nurturing talent (both creative and suit!) but also handles challenges with calmness, elegance and resilience.
Her client management skills are top-notch too."
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Penny Dinmore, Business Director, Iris
"As as creative director, Eli brings clarity and focus. And she’s effortless with clients, meaning selling in that work was always much easier.
As a writer, she always finds a way to make your work better, punchier, funnier, and more focused."
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Pete Crothers, Senior Creative, Iris
"When you bring Eli into the team you do so with utter conviction that she will nail the beating heart of your brand through its creative expression, whether that be tone-of-voice, visual identity or marcomms."​
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Maria McHugh, CSO, Brothers and Sisters
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"Eli is a natural born storyteller.
She tells stories that truly connect with the audience, work that gives you ‘all the feels’. She pushes us all to do better and be better."
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Clare MacAuslan, Senior Marketing Professional
"As a writer, she is all about bringing together executional craft with human observation to really connect people with her work.
As a creative director, she's quietly brilliant at nurturing and developing both ideas and talent."
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Max Wright, Global Strategy Director, Iris
"If there was one person who shaped the creative I am today, it's Eli. She has been THE BEST mentor.
She knows hows to get the best out of you, push your ideas, make copy punchier and god is she brilliant."
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Abi Cottrell, Junior Creative, Iris
"An outstanding writer, strategic thinker, and wonderful storyteller.
Eli has a knack for simplifying the complex and making it all seem so easy."​
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David Austin, Managing Partner, Camron
"Insightful, learned, curious & prolific. A brilliant sparring partner and a fantastic wordsmith.
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Able to win over even the most challenging clients on strength of thinking and impactful presentation."
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Edgar Hunter, Senior Brand Strategist, Camron
"Eli is one of the best Group Creative Directors I've ever had the pleasure of working for.
As a copywriting taskmaster, she has a sharp eye for detail and is ruthless in her editorial skills, always looking for ways to punch up the copy and make it more concise"
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Libby Middlehurst, CD