Haven holidays were seen as cheap and cheerful at best. Worth £9.50 if you collect enough tokens from The Sun at worst.

 

I lead the charge in overhauling the brand, launching a new attitude, aesthetic and tone that breathed 'fresh air' into every touchpoint. 

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My passion focused on nailing a brilliant tone of voice for Haven - one that elevates it beyond the bargain-basement holiday through being insightful, sensuous and above all, honest - keeping 'the grit in the oyster'. 

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From scratch, we created guidelines to keep every Haven touchpoint en pointe - the holidays, caravan sales and social media teams all have their own bespoke sets.

 

And I devised and ran workshops to train 50+ Haven employees to make sure everyone gets it -

from the inhouse studio team to the call centre crew. 

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Design: Kat Loosemore

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